Lab-grown vs Natural Mined Diamonds

What's the difference?

Do lab-grown diamond and natural diamond look and shine the same?

Which one is better?

As seen in

What's all the hype about?

Lab grown diamonds and mined diamonds are actually not that different.

The biggest difference has more to do with people's underlying attitudes than the stones themselves. It all comes down to your unique preferences and what's important to you.

We've broken it down in this video!

Can you see the difference?

Find out for yourself.

If you're considering both lab-grown diamonds and natural diamonds, we invite you to come see both options for yourself side-by-side. You can do so in our Toronto studio or meet with us online and see your diamond options under a microscope.

Take the budget challenge.

Still not sure? No worries.

Let us show you what your budget can get you for both options and you decide! Empowering your choice is always our paramount objective.

Your Engagement Journey Made Easy

Guided by a Ring Sherpa

Let our expert consultants carry the load. We’ll guide you so you can enjoy your ring making experience. They'll share their expertise with you to ensure you get started the best way.

Ethically Sourced

We work directly with diamond cutters and growers to ensure our mined diamonds are conflict-free and grown diamonds are made with a minimal carbon footprint.

Factory Direct

Our in-house team of master craftsmen and jewelry artisans hand-craft every ring with precision and intense care. Direct to you with no middle-men so you get the best value.

Visit In-Person or Meet Online.

Meet with us in person or online where the jewellery experience comes to life from the comfort of your own home.

We walk you through everything you need to know about creating your dream engagement ring, wedding ring or custom piece of jewelry. We are here to be your personal guide and answer all your questions from beginning to end.

If You Want To Buy A Ring

you NEED to watch these videos

Take your first step today

Everything starts with a simple conversation.

What our clients say.

Our latest work.

Frequently Asked Questions

Have questions? No worries, we have answers.

What's the price difference between Lab vs. Natural Diamonds?

Lab grown diamonds will cost you 40-80% less than natural diamonds. The larger or more rare the stone is, the larger the price difference tends to be.

Where are your lab-grown diamonds made?

The majority of our diamonds are grown in North America while they are cut overseas.

Can you see the difference between Lab and Natural Diamonds?

No. They're both the same down to a molecular level. Don't take our word for it though, come see for yourself.

Let's talk about your dream ring

Connect with Us

416 491 6060 (call)
or text us at 647 956 3671

Contact Us

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565 Bloor Street E, M4W 1J1, Toronto, ON

We truly can’t wait to welcome you to our NEW home!


Mon, Tue, Fri: 10:00AM – 6:00PM

Wed & Thur: 10:00AM – 8:00PM

Saturday: 9:00AM – 5:00PM
Sunday: CLOSED

We are open Monday – Saturday by appointment only.

Please call or email us to book an appointment.

We are excited to meet you!